We started running the Fly Shop in 1994 in Thornton, Victoria. As part of entering semi-retirement* for David, the Goulburn Valley Fly Fishing Centre in Thornton was recently sold and Anthony continues to run the tour business. For more information visit www.gvffc.com

We want to say thanks to all of our customers for their support over the years through Goulburn Valley Fly Fishing Centre.

The Fly Shop continues to be a passion for David and Nella. We have many specialty patterns not available anywhere else; with the experience and feedback from guides that are out on the water every day. 

We still fish as much as we can and are constantly chasing new species or travelling to new destinations. As dedicated fly fishers, we only stock flies that catch fish.

You won’t find a bunch of flies kept only because we know we can make a buck on them. The patterns on this site are not necessarily the patterns sold in other shops or championed in the books of yesteryear. They are the patterns that we guides have in our own boxes and rely on for our living.

Simply put; they are flies that work.

Our goal is to keep on improving and deliver you the highest level of service.

We hope that you choose to shop with us for all your fly fishing needs.

David and Nella